Home Internet Marketing & Advertising INTERNET MARKETING VS. OTHER MEDIA - PRINT, RADIO, TELEVISION
INTERNET MARKETING VS. OTHER MEDIA - PRINT, RADIO, TELEVISION
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About GoCayman - Internet Marketing & Advertising

BENEFITS OF ADVERTISING ON THE INTERNET

Open for business 24 hours a day - 7 days a week - 365 days per year
Even if no staff are in your office, visitors will come to your website. Your website NEVER closes. Bring more visitors to your company. Convert those visitors into more customers. Generate more revenue.

Durable & Cost Effective
An advertisement in a newspaper is worthless the day (perhaps two days) after the paper is released. Having a booth at a business fair or conference only lasts as long as the conference – it doesn't reach anybody once it is over. And the costs of both print ads and conferences can rack up quickly. On the other hand, apart from details such as dates and prices, much of your website content will still be valid and viewable years after you've done the work to launch it and the costs are much more reasonable than print.You can choose when you want to pay for people to see your ads online. Pay for every time someone sees your ad, or only when they click on it. You can even have them fill out a form that identifies them or just pay when you actually get a sale from another website. With print you pay the same, no matter how much business it generates.

Cheaper than Print
Just compare the cost of sending out actual mailers to 25,000 addresses vs. the cost of e-mailing to 25,000 e-mail addresses. Internet is clearly the winner. In fact, it you could send out 250,000 and still save money over print mailings. Whether 1,000 visitors come to your site or 25,000, the increased cost is marginal. Compare that with printing more brochures, producing more videos or using a call centre for another 24,000 calls.

Measurable Results
You can measure everything that happens on your website:

  • How many people saw your advertisement banners
  • How many clicked on them
  • How many asked information or a price quote
  • How many sales resulted from that campaign
  • How many people came to your website per day AND exactly what key words they used to find it
  • Calculate the profits per 1,000 visitors on THAT specific keyword
  • How many pages people looked at
  • What section of your site is most popular
  • What is the most frequent "exit page" (where users leave your site)
  • How many visitors are NEW to the site and how many are repeat-visits?

By contrast, data for print marketing operates within “estimates” or averages. Getting exact numbers of sales that result from a specific ad in a newspaper or magazine is both difficult and expensive.

Interactive Community Building
Websites are interactive by nature. With Feedback Forms you can invite people to contribute product ideas, evaluations of your product or service, and offer tips for other users. Discover the amazing power of newsletters and forums. Visitors can get an automatic price-quote through a form, participate in a forum, or ask specific questions through those Feedback Forms.

Saves Time on Providing Product and Service Information
Visitors can access a "frequently asked questions" page to help themselves, which saves you the time of answering the same questions over and over. People can also purchase online without any member of your staff being involved.
Even with a well-executed print campaign, purchases still have to be made during business hours, while your staff is on the job.

Low Hassle Sales Experience
Apart from "pop-ups” most potential clients will find it "safer" to look around on a website anonymously rather than asking a question to a real life person.
They can search from the comfort of their own home and buy when they feel like it, night or day. No rushing out before a business closes or making a call during business hours (when they themselves are likely at work). They can search and shop anytime they like.

 

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